Privacy Policy

1. Introduction

UNBOUND (UNB Concept) values your privacy and is committed to protecting the personal data of our customers, visitors, and partners.
This Privacy Policy explains how we collect, use, store, and safeguard your information when you browse our website or purchase our products.

By using our website and services, you agree to the practices described in this policy.

2. Information We Collect

We collect personal information in a transparent way and only when necessary to operate our store:

Information you provide: name, shipping and billing address, email, phone number, and payment details.
Browsing data: IP address, device type, browser, pages visited, and cookies.
Purchase history: orders placed, product preferences, returns, and support interactions.
Marketing and communications: your consent to receive newsletters, promotions, and campaign materials.

3. How We Use Your Information

We process your data for the following purposes:

To process and fulfill your orders, including payments and deliveries.
To provide customer support and honor returns and warranty services.
To send you updates about your order status, shipping notifications, and tracking details.
To improve website performance, personalization, and customer experience.
To comply with legal and regulatory obligations (e.g., CE/UKCA/ANSI compliance for eyewear).
For marketing purposes (with your consent), including newsletters, promotions, and advertising campaigns on social platforms.

4. Sharing Your Data

We do not sell your personal data. We may share your information only when necessary:

Logistics partners: for shipping, returns, and delivery tracking.
Payment providers: to securely process payments and prevent fraud.
Analytics and marketing platforms: for site performance, advertising, and communication (e.g., Meta, Google, TikTok).
Legal authorities: when required to comply with applicable law.

All partners are contractually obligated to process your data in line with GDPR/UK GDPR standards.

5. Data Retention

We retain your personal data only for as long as necessary:

Order and transaction data: kept as long as required by tax and accounting laws.
Marketing data: kept until you withdraw your consent.
Support and warranty data: kept for the duration of your after-sales obligations.

6. Your Rights

As a customer, you have the right to:

Access, correct, or delete your personal data.
Withdraw consent for marketing communications at any time.
Request data portability or limitation of processing.
File a complaint with your local data protection authority if you believe your rights are not respected.

To exercise these rights, please contact us at: support@unboundrunning.com.

7. Cookies

Our website uses cookies and similar technologies to:

Ensure proper site functionality.
Analyze traffic and performance.
Personalize your shopping experience.
Support targeted advertising (only with consent).

You can disable cookies in your browser settings, but this may affect site performance.

8. Security

We apply industry-standard technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, disclosure, or alteration.

This includes encrypted payments (SSL/TLS), secure hosting, and strict access control.

9. Shipping, Returns & Warranty

Shipping: average delivery time from our suppliers in China to the UK is 10–20 business days, with tracking provided.
Returns: you may return products within 7–14 days of delivery, provided they are unused and in original condition.
Warranty: defective products are covered by the same period as returns — 7–14 days from delivery.

10. International Data Transfers

As an international dropshipping brand, your information may be processed outside your country of residence (e.g., in the UK, EU, or US).
Whenever data is transferred, we ensure adequate safeguards under GDPR and UK GDPR.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or business practices.
The updated version will always be available on this page with the “last updated” date.